内容旅游:传统节日的创造与再造

Content Tourism:Creation and Recreation of Traditional Festivals

文章主要从日本大众传媒旅游入手,阐述大众文化如何保留并传承传统节日及创造新传统。作为阐释传媒消费的一个新概念,文章试图提出"内容旅游",并以日本传统节日作为理论分析的框架,尝试从人类学的角度分析与大众文化紧密相连的两个传统节日:秩父市"龍勢祭"和金泽市的"雪洞祭"。"龍勢祭"的例子说明大众文化如何通过动画片来保留并传承传统节日,而"雪洞祭"的例子则说明大众文化如何创造新传统。

Starting mainly with tourism of Japanese mass media,this article expounds how the mass culture preserves and inherits traditional festivals and creates new traditions.It also reflects the same trend that the medium always attracts tourists to the destination no matter it is a single one or a mixed one.The article attempts to put forward＂content tourism＂that is regarded as a new concept interpreting media consumption,and by taking traditional Japanese festivals as a framework for theoretical analysis,it tries to analyze two traditional festivals which are closely connected with the mass culture-＂Ryuuseimatsuri＂in Chichibu City and ＂Bonborimatsuri＂in Kanazawa City from the anthropological perspective.The former explains how the mass culture preserves and inherits traditional festivals through animations,while the latter illustrates how the mass culture creates new traditions.