JFE钢铁公司汽车用钢发展策略

DEVELOPMENT STRATEGY OF AUTOMOBILE STEEL PRODUCTS IN JFE STEEL CORPORATION

近年来，JFE钢铁公司不断加大海外投资，积极与海外钢材潜在需求较大的国家和地区建立钢铁企业，在向其提供原料的同时加速本土化生产。为增加高附加值汽车钢产品的生产与销售量，JFE钢铁公司采取全球化的市场销售策略，不断扩大与东南亚新兴市场的战略合作，并加强与发达国家之间的技术联盟。近年来随着汽车用高强钢的不断开发，焊接难度加大，致使高强度钢的应用受到一定限制。为更好地扩大汽车用高强钢应用范围，JFE钢铁公司不断加大投入进行配套焊接技术的开发。

In recent years, JFE Steel Corporation has constantly increased overseas investments and established steel enterprises in countries and areas with huge potential steel demand. To increase the production and sales of high- added steel products for automobile, this company adopts the strategy of global market, gradually enlarges strategic corporation with emerging markets in Southeast Asia and strengths technical alliances with developed countries. With the development of automobile high-strength steel products, welding difficulties increase and restrain to some extent the use of high-strength steel. In order to expand the application of automobile high-strength steel, JFE Steel Corporation gradually enhances the investment and develops advanced welding technologies.