消费主义思潮的困境与超越

Analyzing Consumerism:Its Dilemma and Transcendence

意识形态既有理论化的存在形式,也有感性化的存在形式,消费主义就是一种感性化的意识形态。它是为维护国际垄断资本的根本利益和整体利益服务的,它的感性化存在和传播方式决定其危害更为隐蔽,容易引起误解、混淆视听。因此,就有必要从消费价值、模式和立场上,认清消费主义这一社会思潮的真实面目,揭示消费主义的现实困境,进而建构科学消费观,实现从以物为本到以人为本,从大量无节制浪费到适度消费,从个人自由到社会责任的转变。

The ideology exists in two kinds of forms：rational and emotional ones. Consumerism is actually an emotional form of ideology. Because the purpose of consumerism is to maintain the fundamental interests of international monopoly capital,its existence as a emotional form of ideology and its way of dissemination make it increasingly hidden and easy to be misunderstood. Therefore,it is necessary to reveal the nature and the actual dilemma of consumerism as a type of social ideology from the perspectives of the value,mode and standpoint of consumption. On this basis,we can construct a scientific outlook on consumption,achieving the changes from a material-based consumption to a people-oriented one;from unconstrained consumption to appropriate consumption;and from emphasizing individual freedom to shouldering social responsibility in consumption.