文、旅、商融合发展的内在机制与路径研究

Research on the Inner Mechanism and Path of the Development of the Integration of Culture,Tourism and Business

文旅商融合发展的目的是要在文化、旅游和商业间实现以资源共享、市场共享、产业链共荣的产业发展格局。文章在相关概念阐释的基础上,从三大产业间的内在联系出发,分析文旅商融合发展的内在机制,认为可以通过挖掘城市的文化、商贸、旅游三类资源,构建文化集聚区、旅游集聚区、商业集聚区和大型城市综合体四种融合发展的路径或平台。具体到某一特定的城市,以无锡为例,提出文旅商融合发展的三大具体对策:深挖运河文明,打造滨河线性文旅商集聚区;激活商埠文化,打造基于城市空间优化的面状文旅商集聚区;提升旅游品质,打造湖湾型生态旅游城郊文旅商集聚区。

The objective of integration development of culture, tourism and business is to achieve resource sharing, market share,and industry chain common prosperity. Based on the interpretation of some concepts, the article analyses the intrinsic link among the three major industries of culture, tourism, and business, then sets up the mechanism system of the three industries. This article gives the point that we can build four fusions of development paths or platforms of cultural gathering area, tourism Agglomeration District,commercial gathering area and large urban complex by mining city resources of culture, trade, tourism. Specific to a particular city,Taking Wuxi as an example, three specific measures are processed： dig canal civilization, forming riverside linear gathering area; activation of commercial culture, build urban agglomeration area based on the optimization of urban district; improve the quality of tourism, create Lake Bay ecological tourism gathering area in suburbs.