度假酒店需求和产品与体验关系的美学反思

Aesthetic Reflection on the Relationship of Demands,Product and Experience in Resort Hotel

"互联网+"计划深刻地影响着酒店业发展,酒店顾客基于互联网数据具备了对酒店产品的先验性判断能力,致其消费需求进一步具象化,进而改变酒店产品创新基础。借鉴审美中介论的认知框架,选取国内度假休闲新趋势的度假酒店进行研究,在"顾客-酒店"间提出"顾客体验-顾客需求-产品创新"的度假酒店认知范式,从美学、市场营销学等学科的交叉可能揭示三者间本真的关系:三者并非线性关系,而是一个等三角体。度假酒店产品生产本质是艺术生产活动,其生产过程体现了"顾客满意"目的性导向,从而构成了顾客满意四要素系统,使"顾客-酒店"间超越二元对立,具备了审美中介物的和谐统一关系。

The mode of ＂Internet ＋＂ is deeply influencing the development of the hotel industry. Based on Internet data mining hotel customers are with the prior judgment of the hotel product, so that the consumer demand is becoming further embodied, and it subverts the innovation foundation of hotel product. The purpose of the study is to learn from the cognitive framework of the aesthetic intermediary theory, and selected the new trend of domestic leisure resort hotel as a research field, the writer put forward a cognitive paradigm, that is ＂customer experience, customer needs and product innovation＂ between the relationship of ＂customer– hotel＂. From the possibility of intersecting aesthetics, marketing and other disciplines, this article is trying to reveal the real relationship between the three： it is nonlinear but triangular; the essence of resort hotel product is artistic production,its production process reflects the ＂customer satisfaction＂ purpose oriented, and thus constitute the four elements of customer satisfaction system. The unity between ＂customers–hotel＂ is beyond the binary opposition, and it is with the harmonious unification of aesthetic medium.