媒体如何走进医学——对魏则西事件的思考

How Media Should Promote Medicine:Reflection of Wei Zexi Affair

莆田系发展壮大是依靠金钱通过传媒进行市场运作,借助传媒力量,不断为自身创造非法价值。传媒成为莆田系势力扩张的重要推手。传媒传播错误医疗信息,引起患者错误判断,导致了社会负面情绪。通过魏则西事件,对百度的竞价排名提出了看法,认为某些传媒应该对这一事件负责,某些传媒没有起到传播正确医疗信息的作用,并指出医学可以和传媒有互动作用。传媒应该有义务传递正确的医疗信息,辅助患者的科学诊疗,缓解较为棘手的医患矛盾,缓解患者对医疗的焦虑,弘扬正确的医德观念。

The development of Putian medical group is depending on the capital market operation of the media, and with the aid of the power of the media, constantly create illegal value for itself. Media has become an important driver of Putian medical group, reported in the media, the media spread the false medical information, misled the patient＇ s judgment, caused negative social emotions. Through Wei Zexi affair, this article put forwarder its view on Baidu＇ s competitive ranking mechanism and pointed out that the media was accountable for this event, since the media had failed its purpose to spread correct medical information and further proposed that media and medicine should be interactive with each other. The media is obliged to spread correct medical information, assist scientific treatment of patients, relieve the controdictions between doctor and patients, easy patients＇ anxiety towards medical treatment and promote correct medical ethics values.