电子商务引领山地特色农业升级发展研究——以铜仁市为例

Study on the Upgrade Development of Mountainous Featured Agriculture Guided by E-Commerce —— A case study on Tongren Prefecture

电子商务为山区特色农产品走出大山畅通了渠道。铜仁是典型的农业山区,在电子商务快速发展和对行业渗透的背景下,铜仁市应大力发挥电子商务的引领作用,从农业发展理念、农业生产技术、农业经营模式、农特产品品牌、农业服务体系等方面推动山地特色农业全面升级发展。

E-commerce breaks a new way for featured agricultural products to walk out of mountains. Underthe background of E-commerce developing rapidly and infiltrating into industries, Tongren, a typical mountainousagriculture area, should fully play the leading role of E-commerce in the aspects of agricultural development concept,agricultural production technology, agricultural managing mode, agricultural product brand and agricultural servicesystem so as to promote this mountainous agricultural development comprehensively.