学生接受视角下的微时代校园媒体转型探究

Transformation of Campus Media in MicroAge under the perspective of Students' Reception

校园媒体作为信息传播的媒介在校园生活中占有重要地位,分析微时代校园媒体现状,找准校园媒体建设的准确定位,发现新旧媒体在沟通交流以及媒体话语权等方面存在的危机。针对微时代的环境特征,从学生的接受习惯出发,打造服务型媒体,构建一体化宣传机制,加强校园媒体自主性,积极推进校园媒体完成现代转型。

Campus media as a means of communication plays an important role in colleges. This article based on the current situation in Micro Age orients the development of campus media and finds out the differences between new media and the old one in terms of communication and its voice with the aim to develop the service-oriented media,construct the publicity system,strengthen the autonomy of campus media and actively fuel its transformation from the perspective of students reception mode.