基于修辞情境的对外报道编译传播效果优化模型建构研究

On the Construction of Communication Effect Optimization Model for Translating and Editing Chinese News Reports: a Rhetorical-situation Perspective

对外报道的编译是我国对外传播的主要手段之一。目前,由于研究者普遍对编译稿所在情境的复杂性认识不足,该领域一直缺乏多角度、跨学科的系统研究。本研究以Kenneth Burke的修辞情境观为理论依据,以同一为核心,从目标受众、新闻价值、可信度三个维度构建了基于修辞情境的对外报道编译稿传播效果优化模型,并针对性地提出了提升对外报道编译稿传播效果的三维策略:1.在目标受众维度"倾听以求同";2.在新闻价值维度"叙事以求同";3.在可信度维度"建立修辞权威以求同"。

The translating and editing Chinese news reports is one of the important means of international communication. Currently,due to the failure to fully realize the complexity of the situation where the reports exist,researchers haven't conducted multi-perspective,cross-discipline,systematic researches. This study,based on the theory of Kenneth Burke's Rhetoric situation,construct a communication effect optimization model exclusively for the translating and editing Chinese news reports. Centered on identification,it uses target audience,news value,and credibility as three dimensions to enhance communication effect. Moreover,three identification strategies deriving from the model are proposed: firstly,in the dimension of audience,listen attentively; secondly,in the dimension of news value,narrate properly; thirdly,in the dimension of credibility,construct rhetorical authority.