新媒体环境中高校辅导员工作的思考

Thoughts on College Counselors Work in the New Media Network

随着信息技术的不断进步,以互联网为代表的新媒体迅速发展,在传播信息的同时也潜移默化地影响着大学生的思想和行为,对高校辅导员工作提出了新挑战。高校辅导员能主动采用新媒体工具与学生互动,但使用新媒体的首要目的是实现事务型工作便捷,主动利用新媒体引领学生思潮有待加强。高校辅导员要转变教育观念,树立"互联网+"营销思维,广泛发动学生干部,选择优质网络平台,提升博文写作能力,增强网络思想政治教育实效。

Along with the advance of information technology, the rapid development of new media, represented by the Internet.New Media spread information quickly, at the same time, it exerts a subtle influence on the college students＇ thought and behavior,and put forward new challenge on college counselors work. College counselors use new media to interact with students, but the primary purpose is to achieve a transactional work convenient. College counselors use new media to lead students ideological trend remains to be strengthened.College counselors should change education idea, sets up the Internet marketing thinking, widely launch a student cadre, choose high quality network platform, promote blog writing ability, enhance the effect of network ideological and political education.