“听说写一体”商务英语写作教学模式的构建——基于模因观的实证研究

Construction of“Three-in-One”Listening-Speaking-Writing Teaching Mode of Business English Writing——An Empirical Study Based on Memetics

模因观认为成功的语言习得是学习者语言输入与输出两个程序的有机整合,语言输出的内因和前提是语言输入.本研究以模因观为理论基础,发挥语言输入与输出之间的互动关系,尝试构建"听说写一体"的商务英语写作教学模式,旨在以"听说"促写作,探讨听说对商务英语写作的正态影响.从实验数据分析结果来看,"听说写一体"的商务英语写作教学模式可以有效提高商务英语专业学生的写作水平,增强书面商务交流和沟通的能力,促进跨文化交际能力的提高,同时也将为高校商务英语教师提供更为有效的写作教学模式与策略.

Memetics holds the view that successful language acquisition must be an organic combination of the two processes of language learners＂ language input and output, and language input is the premise and basis of language output. Basing on memetics, this study utilizes the interactive relationship between language input and output, tries to construct ＂three-in-one＂ listening-speaking-writing teaching mode of business English writing, with an aim of promoting writing through listening and speaking, exploring the positive effect of listening and speaking on business English writing. Ac-cording to the result of the analysis of the experimental data, ＂three-in-one＂ listening-speaking-writing teaching mode can not only effectively improve the writing level of the students majoring in Business English, enhance their ability of written business communication, and promote their intercultural communicative competence, but also provide more effective writing teaching mode and strategy for Business English teachers in colleges and universities.