我国城乡居民的环境支付意愿及其综合影响因素探究——基于2010年中国综合社会调查数据的分析

Probe into Urban and RuralResidents' Willingness to Pay for the Environment and Factors Influencing the Willngness: Based on Chinese General Social Survey 2010 Data Analysis

居民的环境支付意愿是衡量其环境保护参与主观意愿的一项重要指标。在多重因素综合作用下,我国城乡居民的环境支付意愿呈现异常复杂的状态。通过对2010年中国综合社会调查数据的统计分析,发现我国城乡居民的环境支付意愿总体上处于中等略偏下水平;随着为环境保护付出代价的加大,居民的环境支付意愿呈现递减趋势。在影响环境支付意愿的众多因素中,城乡居民环境保护意愿及控制感的正向作用最为突出,环境知识及对目前环境保护工作的满意度也具有较大影响力,强于人们通常认为的人口特征及收入等经济因素。

The residents＇ willingness to pay for the environment is a vital indicator to measure their subjective to participate in environmental protection. Under the combined effect of multiple factors,the urban and rural residents＇ willingness to pay for the environment is in a tremendously complex state. With an analysis to the 2010 Chinese General Social Survey data,we found that the overall level of residents＇ willingness to pay was around or a bit down the middle level; with the pay increase for environmental protection,residents＇ willingness to pay shows a diminishing tendency. Among the multi-factors that affect the residents＇ willingness to pay,residents＇ sense of control shows the most significantly positive effect; environmental knowledge and satisfaction towards environmental protection situation also show greater influence than demographics and economic factors such as income,much contrary to what we expected.