高职学生职业岗位工作能力测评指标体系探究——基于广东省133家美容化妆品企业的访谈

Exploration of the evaluation index system of higher vocational students' professional position working ability——based on interview for 133 beauty cosmetics enterprises in Guangdong province

美容与化妆品产业突飞猛进,美业人才培养的供给侧改革势在必行。经过为期近1年对广东省133家美容会所和化妆品企业的访谈发现:美业人才市场职业岗位群分为营销类岗位群、技术类岗位群和管理类岗位群;职业岗位层级分为初级岗位群、发展岗位群和核心岗位群。在初级岗位群中,学生自我形象与仪容仪态测项的重要性赋值最高;在发展岗位群中,企业最看重顾客服务理念;核心岗位群的工作能力指标中职业素质占据最高权重。

By leaps and bounds of beauty and cosmetics industry, reform of the supply side of cultivation of beauty industry talents has become imperative. After interview for 133 salon and cosmetics enterprises in Guangdong province for nearly a year, found： the professional group of beauty industry talent market was divided into marketing positions, technology positions and management positions; the professional level is divided into primary positions, development positions and core positons. In the primary positions, the test item of students ＇ personal presentation and grooming was assigned the highest importance; in the development positions, enterprise values most students＇ customer service concept; in the core positons, professional quality occupies the highest weight in work ability index.