摘要
2016年阿里巴巴国际站开始对RFQ市场商业化,收紧了原先付费会员的报价权益,降低了RFQ市场的准入门槛,导致RFQ市场供应商报价竞争加剧,参与运营的供应商需要权衡利弊,采取恰当的营销策略,以变应变,用心运营,以应对这一市场变化。
In 2016, Alibaba International Standing began to RFQ market commercialization, tightens paying members original quotation rights, reduces the RFQ market admittance threshold, makes the RFQ supplier offer market competition intensified, suppliers need to weigh the pros and cons involved in operation, take appropriate marketing strategies, to changed circumstances, carefully operating, to cope with the changing market.
作者
丁行政
Ding Xing-zheng(Guangdong Teachers College of Foreign Language and Arts,510640,Guangzhou, Guangdong, China)
出处
《特区经济》
2016年第11期145-147,共3页
Special Zone Economy
基金
广东省外语艺术职业学院课题:高职国际贸易专业工学结合中教师队伍建设的实证研究(项目编号:2015ZX12)的阶段性研究成果
关键词
RFQ
报价权益
供应商
营销策略
RFQ
quotation rights
supplier
marketing strategy
