北京高校汽车挂摆饰实证研究——以北京师范大学、北京大学、中科院为例

An empirical study on the car ornaments in Beijing colleges- Beijing Normal University, Peking University and Chinese Academy of Sciences as an example

本文对北京三所著名高校(科研院所)的汽车挂饰和摆饰进行了实证研究,分析了高校知识分子之间在汽车挂摆饰需求方面的异同。研究结果表明:三所高校的车主在汽车车系、挂摆饰数量和种类等方面的选择意向上基本趋同。他们选择无汽车挂饰的比例均超过50%,选择无汽车摆饰的比例均超过80%。在有挂饰的汽车里,按比例从多到少分别是民俗饰品、佛教饰品、玩具饰品、个性饰品、伟人像类、功能性饰品、道教饰品、基督教饰品。在有摆饰的汽车里,数量最多的是玩具类饰品,其次是功能性、佛教类、民俗类饰品。本文的研究可为汽车挂摆饰的设计、生产、制作和销售提供一定的理论依据和数据支撑,尤其是将市场定位在高校时。

The automobile ornaments of 3 famous universities in Beijing were empirically studied. The results show that the automobile owners of these 3 universities have a consensus to deal with the car ornaments and decorations. Over 50% of owners don＇t place ornaments and over 80% don＇t place decorations in the car. For car ornaments,the main types are folk ornaments, Buddhist accessories, toy accessories, and personalized jewelry; for car decorations, the main types are toy accessories, functional accessories, and folk jewelry. The results can be referenced for car decorations design and sale, especially when the market focuses on colleges.