适应媒体融合发展的广播媒资系统规划和建设

Planning and Construction of Broadcast Media Asset Management System Adapted for Media Convergence

本文结合深圳广电的实践,从满足传统广播业务与新媒体业务融合发展的角度介绍了广播媒资系统的设计和建设,包括总体流程设计、系统总体架构、系统主要功能、与其他系统的接口等四方面。该系统实现了对节目制作业务和新媒体业务的全面支持,适应全媒体时代的发展需求。

Combined with the practice of Shenzhen Media Group and to meet integrated development of traditional broadcast business and new media business, the essay introduced broadcast media asset management system＇s design and construction, including overall process design, system architecture, main functions of the system and other system＇s interface. It fully supports production business and new media business. Finally, this paper discussed about the development of MAM system in all media era.