浅谈报道指挥系统在媒体融合生产中的作用

Function of Reporting Command System in Media Fusion Production

本文从报道指挥系统的基本概念入手,阐述了在媒体由传统生产方式向媒体融合的生产方式转变的大背景下报道指挥系统的重要作用;以基本架构为核心,详细介绍了报道指挥系统的对事件的报道策划及快速响应、引导正确的舆论走向、资源的调度指挥、生产状态的监看、报道后的反馈响应等功能,凸显了其在融合媒体生产中的重要意义。最后总结了报道指挥系统的实际应用场景,进一步肯定了其在媒体融合生产中所扮演的重要角色。

From basic concepts of report command system, the paper elaborates report command system＇s role under media＇s background changing from the traditional production mode to media convergence production methods. Taking basic architecture as the core, it introduces report command system＇s function, such as reported planning and rapid response to events, guiding right public opinion, command and control of resources, monitoring of production status and feedback response. At last, it summarizes the practical application scenarios of the reporting system.