新媒体环境下的高校舆情危机与破解策略

Crisis of Public Opinion and Its Solution in the New Media Environment

新媒体环境下高校仍要面对无先兆性、长期反复性、周期性等三种类型的舆情危机。高校舆情危机具有目的单纯性、无行为暴力、群体性等特性,危机爆发的根源在于高校对舆情的管控力度相对不足、师生的群体利益诉求表达机制不健全、学生思想与心理状态不稳定、高校舆情伦理道德建设相对滞后等方面,应采取加强舆情管控引导力度、畅通校情民意表达渠道、提高舆情伦理道德修养等策略予以破解。

Colleges and universities still faces three types of crisis of public opinion,such as lacking of indication、 long-term repetition and periodicity. University public opinion ＇ s crisis shows some characteristics,such as simple purpose,non-violent actions,Group character and so on,because management and control from colleges and universities to public opinion crisis is relatively inadequate,the expression mechanism of the group interest demands of teachers and students is not perfect,students ＇ mind and mental state is not stable and university public opinion ethics construction is lagging behind. So we should strengthen public opinion＇s guiding and controlling,open up public opinion expression channels and improve the ethics of public opinion.