橱窗设计中的色彩应用研究

橱窗作为品牌的门面,传达出品牌性格、文化、当季主题和商品特征等众多信息。色彩作为以第一视觉,对橱窗品牌具有重要意义,但国内的橱窗色彩设计缺乏科学的用色方法。本文通过对优秀的橱窗案例进行色彩分析,对品牌色彩、商品色彩与橱窗色彩的关系以及对橱窗内色彩整体统一的方法进行研究。

The window as the appearance of the brand, to convey the brand personality, culture, the season theme , product features and other information. As the first vision, color has great significance to the window of the brand, but the domestic window design lack of the scientific method of color. In this paper, through the analysis of the color of the outstanding case, the relationship between the brand color, the color of the goods and the color of the window, and the method of the overall unity of the color in the window is studied.