摘要
分析现有农产品包装发展及设计问题,提出从展现农产品产品地域特性、包装设计亲和力、绿色健康价值体现思路入手,找准农产品独特的市场定位,传播地域文化,传递产品本身价值、传递原生态概念、传播创意环保理念、满足消费心理需求的设计策略,实现农产品包装转型设计。
By analysis of the existing problems in the development and design of agricultural products packaging, the article proposes the ides of showing the regional characteristics of agricultural products and packaging design affinity and reflecting green health value to identify the unique market positioning and spread the regional culture, to reflect the value of agricultural products, spread ideas of environmental protection, satisfy consumer demand and achieve the transformation of agricultural product packaging design.
出处
《设计》
2016年第24期144-145,共2页
Design
基金
教育部人文社会科学研究青年基金项目资助阶段成果12YJCZH168
关键词
农产品包装
转型设计
绿色生态
Agricultural product packaging Transformation design Green ecology
