对“CIS”中“I”概念的漫谈——以星巴克换标为例

THE "I" CONCEPT IN "CIS" ——TAKING STARBUCKS AS EXAMPLE

企业CIS是企业的经营理念与精神文化,运用视觉传达系统反映企业的自我认识和公众对企业的外部认识,以产生一致的认同感与价值观。分析星巴克企业从视觉上的图形、色彩及字体的变化,到企业理念的转变,再到新的体验方式的注入,是一种创新。同样也意味着"I"的新生。

ClS is the management idea and spirit of enterprise culture, which uses the visual communication system to reflect the enterprise＇s self-image and make the public to produce a consistent identity and values. Analyzing starbucks from the visual graphics, color and font changes to the transition of the enterprise concept and the injection of the experience, is a kind of innovation. It also means a new life of ＂I＂.