数据挖掘在电子商务的应用

Application of data mining in electronic commerce

一年一度的"双11"狂欢购物战又打响了,随处可见商业宣传广告以及各大网页上显眼位置上的的红包和字幕。以淘宝网为首的各大电子商务平台都趁着这个购物热潮抢占市场,增加销售额和利润。而这一切都会在互联网上产生大量的数据,如何将这些巨大的原始数据进行科学有效的分析,使其转变成可以被利用的有效信息,就是大数据存在的意义。然而,我国大数据方面的应用尚处于初始阶段。在大数据的重要性已经得到世界范围内的广泛重视的今天,对其的应用和发展已经是不可阻挡的趋势。数据挖掘作为传统数据分析中的一种常用的方法,已经成为大数据时代中广泛应用的一种重要手段。

Once a year the 'double 11' shopping Carnival war has started,commercial advertisements can be seen everywhere and the'conspicuous red envelopes and subtitles position.Taobao.com led to major e-commerce platforms are taking advantage of this rush to seize the market,increase sales volume and profit.And all this will generate a large amount of data on the Internet,how will these original data great effective scientific analysis,effective information can be used for the transition to the big data is the meaning of existence.However,the application of big data in China is still in the initial stage.The importance of big data has been worldwide the extensive attention today,application and development of it has been an irresistible trend.Data mining is a commonly used traditional methods of data analysis,has become a big data Era An important means of wide application.