基于利益相关者分类及影响下的网络文化企业CSR实现路径选择

The Route Choice of the CSR of Internet Culture Enterprises——Based on the Classification and Influences of Stakeholders

文化产业与网络技术的融合在催生大量网络文化企业的同时,也为此新兴产业提出了普适性的发展命题:效率与社会责任的权衡。网络文化产品所具有的二元性决定了其绩效的求索与社会责任的承载交织于企业发展的始终。在理论工具的选择上,借助威勒的四象限模型对影响其CSR实现的利益相关者进行分类。在此基础上,对威勒视角下各利益相关者之间的互动关系及其对网络文化企业CSR实现的影响展开分析,并进一步设计网络文化企业CSR的实现路径。

In the process of integration of cultural industry and network technology,a large number of Internet cultural enterprises have come to birth,which emerges a universal proposition for this newborn industry,.And this is,the balance between efficiency and social responsibility.The duality of Internet culture products determines the behavior of pursuit of benefits,and the performance of social responsibilities will intertwine in the enterprise development from the beginning to the end.On the choice of theoretical tools,and with the help of Wheeler＇s four quadrants Classification model of stakeholders,this study tries to explore the interactive relationship among the interests of stakeholders of internet culture enterprises.Furthermore,by analyzing the influences to the implementation of CSR of internet culture enterprises,this study tries to design the implementation path of the CSR of internet culture enterprise.