出版社社会效益量化评价中的几个关键问题

On the Key Issues of Social Benef it Assessment for Publishing Houses

2015年9月,由中共中央办公厅、国务院办公厅印发的《关于推动国有文化企业把社会效益放在首位,实现社会效益和经济效益相统一的指导意见》,明确提出社会效益量化考核权重为50%以上,并分解为政治导向、文化创作生产和服务、受众反应、社会影响、内部制度、队伍建设等具体指标,引发全国出版社对社会效益量化评价的激烈讨论。如何正确认识出版社社会效益量化评价?出版社的社会效益量化考核如何形成比较合理的评价体系?就此,本刊特邀四位专家进行了深入探讨,旨在引发业界对此问题的关注。(专家排名以姓氏拼音为序)崔波,浙江传媒学院教授,硕童健,浙江出版联合集团党委吴培华,教授,编审,清华大朱静雯,管理学博士,武汉大士生导师,数字出版研究所所书记、董事长、总裁。学出版社总编辑。首批入选全学信息管理学院教授,博士生长。国新闻出版领军人才,获第十导师,湖北知音传媒股份有限届"韬奋出版奖"。公司独立董事。

In September 2015, Guideline on Promoting the Unity of Social Benefits and Economic Benefits of State-owned Cultural Enterprises with SocialBenefits in the First Place by General Office of the CPC Central Committee and General Office of the State Council stated that social benefits should cover more than 50% of the assessment, which consists of such indexes as political guiding, cultural production and service, audiences＇ responses, social impacts, internal institution and teamwork building. The paper also triggers nation-wide heated discussions on social benefit assessment among the publishing houses. We invite four experts to have a deep discussion on how to understand the assessment on social benefits and how to form a proper assessment system, which attempts to attract the concerns from the publishing industry on the issues above.