视频网站与传统电视台的竞合走向

Competition and Cooperation Trend of Video Website and Traditional TV Station

由于规制差异而市场相同,视频网站与传统电视台的关系从早期的互惠双赢延伸电视产业链,到剑拔弩张、竞争加剧。未来,随着相关政策制度的完善,互联网的发展也会受到更多相应的管制,视频网站相对于传统电视台的内容规制优势将渐趋消失。视频网站或许将凭借投融资、媒介经营的规制优势,以及移动互联网络的媒介优势,整合电视产业链,走向与传统电视台的融合之路。

Nowadays, video website and traditional TV station changes the relationship from the beneficial cooperators to the tense competitor owing to the same market target while different policies and regulations. In the future, with the improvements of the related regulations and policies, video website＇ s regulation advantages on content will gradually diminish. Maybe it will forge ahead to the path of integration with traditional TV station by virtue of regulation advantages on investment, the advantage of media operation and management, and the media advantage of mobile network.