基于复杂网络的技术创新扩散控制

Research on Technology Innovation Diffusion Control Based on Complex Network

企业间竞争日趋激烈,所有的企业都希望通过创新来提升竞争力。针对技术创新扩散问题,运用复杂网络方法构建技术创新级联扩散非线性模型;对ER随机网络、BA无标度网络、SW小世界网络分别进行仿真分析,阐述网络结构对技术创新扩散的影响,通过调节感知效用再分配系数可以更好地达到控制扩散的效果。

The competition between enterprises is fierce increasingly; all enterprises hope to improve enterprise competi- tiveness through innovation. To the technology innovation diffusion problems, this paper constructed the technology innova- tion diffusion cascade nonlinear model by using the method of complex networks, simulated the ER random networks, BA scale - free network and SW small world network respectively, and expounded the influence of network structure on techno- logical innovation diffusion. We can get a better control to the spread effect by adjusting the perceived utility redistribution coefficient.