受众导向下大学生社会主义核心价值观教育的内容、途径及动力研究

Study on the Contents,Approaches and Motivations of College Students' Socialist Core Values Education under the Audience-oriented Theory

运用受众导向的相关理论构建大学生社会主义核心价值观教育的理论框架与实践体系,对于提升高校思想政治教育工作的引导力、传播力和吸引力具有一定的现实意义。根据教育传播学与受众导向研究理论,基于"受众需求"从三个逻辑层面分析了大学生社会主义核心价值观教育内容;基于"受众传播渠道"从四个渠道提出了大学生社会主义核心价值观教育的途径及手段;基于"受众主体性自由"从两个方面提出了大学生社会主义核心价值观教育的动力。

The use of audience-oriented theory to build the socialist core values education ,the theoretical framework and practice system is of a certain practical significance to enhance the ideological and political education in colleges and universities guidance ,communication and attractiveness .According to the theory of educational communication and audience-oriented research ,this paper analyzes the content of the socialist core values education of college students from the three logical levels based on the “audience’s needs” . It puts forward the approaches of the socialist core values education for college students from four channels based on the “audience communication channel” .Finally ,based on the “subjectivity of freedom of the audience” ,it also puts forward the motivations of socialist core values education for college students from two aspects .