“互联网+”促进我国消费升级的效应与机制

Research on the Effect and Mechanism of “Internet +” in Promoting Consumption Upgrading in China

"互联网+"时代的消费升级具有追求个性化、品质化、体验化、情感化的本质特征。"互联网+"不仅可以影响生产的数量和层次,即催生供给侧革命,而且可以影响消费的数量和层次,即催生需求侧革命。"互联网+"通过对传统产业消费主体、消费客体与消费载体的整合改造,使传统产业通过互联网实现产业间互联互通,重塑消费环境、重建消费逻辑与重整消费层次。"互联网+"通过打造多点支撑的消费增长格局,培育和发展消费新热点和新兴消费,从而实现从需求侧推动消费升级。"互联网+"通过驱动制造业转型升级,推进生产组织模式变革,推动个性化定制生产方式,从而实现从供给端发力促进消费升级。

In the era of'Internet + ',consumption upgrading emhasizes personalization,quality,experience,and emotional aspects. The integration and transformation of consumption subject,consumption object and consumption carrier of the traditional industry by the internet makes it possible for the traditional industry to realize the interconnection between industries through the Internet. It will be the next blue ocean and the next outlet,remodeling our consumption environment and increasing consumption will.