民俗造型艺术的传播形态探析

Research on Folk Plastic Arts of the Communication Forms

运用传播学理论阐述了民俗造型艺术的传播者、受众、讯息、媒介、传播效果等五个要素。从大众传播、人际传播、符号传播、生产性传播等四个方面分析了民俗造型艺术的传播形态,并指出乡土社会背景下的物质生活与精神生活需求是民俗造型艺术的传播基础。

This article firstly expounds the five elements of folk plastic arts through communication theory, which include communicators,audiences,messages,media, and communicating effect. Then, it analyzes the communication patterns of folk plastic arts from the perspective of public communication.interpersonal communication, symbolic communication, and productive communication, and notes that material life and spiritual life needs are the communication foundation of folk plastic arts under the background of rural society.