C2C模式下坚果类快消品的网络营销策略分析

Analysis of Network Marketing Strategy of Nuts FMCG under C2C Mode

当前坚果类快消品卖家通过C2C模式平台进行网络营销,日益形成品牌特色,巩固了市场地位。但也存在货源价格劣势、分工不协调、经营能力有限、累计销量时间短、流量少、资金不充裕、店铺整体定位不明确、消费者体验较差等问题。对此,C2C网络营销卖家可通过实地走访寻找货源及签订购销合同,严控产品质量。通过合理分工与学习,指导店员严格遵守并执行运营规则,学会充分利用流量资源,并以客户需求为导向提供特色服务和优化购物体验。另外,卖家还应积极争取政府的扶持,争取有关贷款补充运营资金。

Current nuts FMCG sellers conduct network marketing through the mode of C2 C platform,their brand characteristics are gradually formed and the market position has been consolidated. But there are several problems,such as the price disadvantage of goods supply,unharmonious division of labor,short time of cumulative sales,small flow,insufficient capital,unclear overall positioning of the shops and poor consumer consuming experience. In allusion to this situation,the C2 C network marketing seller can look for the supply of goods and sign the purchase and sale contracts via field visits,and strictly control the product quality. Through rational division of labor and learning,guide the staff to strictly abide by operation rules,learn to make full use of traffic resources,and provide special customer demand oriented service and optimize shopping experience. In addition,the seller should actively strive for the support of the government and relevant loans for the supplement of working capital.