一带一路背景下的茶文化国际推广受众分析——以塞尔维亚为例

Audience analysis of tea culture international popularization with One Belt and One Road background——taking Serbia for example

通过对受众的分析、归纳和总结,提出有效可行的茶文化国际推广策略,在"一带一路"战略背景下,以沿线国家作为着力点展开。

Through analysis and summarizing various types of audiences,effective tea culture international popularization strategies were proposed.With one belt and one road(B & R)background,the strategies were discussed based on the related countries along the B & R line.