泉州城市文化形象研究:历史之维与现实之策——从“光明之城”到“东亚文化之都”

The Study of Quanzhou City's Cultural Image:Historical Perspective and Practical Strategies——Fromthe City of Light to Culture City of East Asia

城市文化形象日渐成为一个城市最为鲜活的名片。它不仅构成一个城市最为重要的核心竞争力,而且在城市可持续发展、避免同质化竞争、树立城市国际品牌方面具有无可取代的地位。研究泉州城市文化形象,必须从宋元以来西方人视角的泉州形象入手,并站在历史的维度上看泉州形象的发展演进。时至如今,泉州在城市文化形象构建领域存在着诸多问题,与宋元时期"市舶司岁入百万缗,刺桐城可闻万国音"的繁荣景象差距甚远。因此,只有从城市的软硬件水平、政府形象、市民行为、城市精神内涵、城市品牌发展战略等方面加以塑造,才能重塑泉州城市文化形象、创造泉州城市文化品牌。

A city＇s cultural image has gradually become its most vivid name card.It is the most essential core competitive capacity,and is not replaceable in the aspects of sustainable development,the homogenization of competition avoidance and the city＇s international brand construction.The study of Quanzhou city＇s cultural image has to start with Quanzhou image from the perspective of westerners since Song and Yuan dynasty,and goes through its historical development from the historical perspective.Until now,there exist a variety of problems in the field of Quanzhou city＇s cultural image construction compared with the prosperity in Song and Yuan dynasty when lots of money and foreigners gathered in Quanzhou city.Therefore,only from the aspects of city＇s hardware and software level,government image,citizen behavior,city＇s spiritual connotation,city brand＇s development strategies,could Quanzhou city＇s cultural image be rebuilt and Quanzhou city＇s cultural brand be created.