电影的文化竞争力:从表征符号、公共经验到意识形态

Cultural Competitiveness of Films: From Symbols and Public Experience to Ideology

电影文化竞争力是一个多层次结构,需要我们用综合的眼光打量。作为艺术媒介的竞争,电影拥有天然的优势,在身体、欲望等爆发出感性直观的力量,生产出现代意义的主体意识,成为竞争力的第一个层面。作为非艺术媒介的竞争,电影需要凸显自身的公共经验与知识。这是从个体到集体、私有到公共的拓展,并通过介入生活表现出来。正是在故事语境形成的认知隐喻中,电影与现实关联互动,成为竞争力的第二个层面。如果说意识形态是一种影响人们对现实社会认知的思想观念的话,那么电影文化竞争力最终将落实于此。此时,作为艺术的媒介反作用于文本意识形态的生产,想象性策略显示出重要的功能,这成为竞争力的第三个层面。

The cultural competitiveness of films is a multi-level structure,and we need to adopta comprehensive view to understand it. In the competition among art media,films havethe natural advantage of the power of direct perception in terms of physicality and desires,producing subjective consciousness in the modern sense,which is the first level of competitiveness. In the competition between non-artistic media,films need to highlight their own public experience and knowledge. This is an expansion from the individual to the collective,from the private to the public,which manifests itself through involvement in life. It is precisely in the cognitive metaphors shaped in the context of a story,that films interact with reality,and this is the second level. If ideology is a concept which influences people' sunderstanding of real society,this is ultimately implemented by the cultural competitiveness of films. At this point,as an artistic medium,imaginative strategies carry out important functions in the reaction to the production of text ideology,which is the third level of competitiveness.