网络内容提供商著作权风险沟通有效性影响因素研究——基于人员理性的TPB分析

Research on the Influencing Factors of the Effectiveness of Network Content Provider's Copyright Risk Communication——Based on the TPB Analysis of Personnel Rationality

[目的/意义]将网络内容提供商(Internet Content Provider,ICP)人员作为研究主体,对其网络信息资源著作权风险沟通影响因素进行研究,以期提高著作权风险沟通有效性。[方法/过程]通过TPB理论对网络内容提供商人员理性进行解构,对影响人员著作权风险沟通的因素进行深入分析,建立了网络内容提供商著作权风险沟通有效性模型,并通过实证分析进行验证。[结果/结论]验证结果表明,研究内容具有较好的可用性,并根据分析结果提出了提高网络内容提供商著作权风险沟通有效性的建议。

[ Purpose/Significanee] Taking network content provider （ICP） personnel as the research subject, this paper studies the impact of the ICP information resources on the risk of copyright communication, so as to improve the effectiveness of copyright risk communication. [Method/Process] Based on TPB theory, this paper analyzes the network content provider＇s personnel rationality as well as the factors that influence the communication of the copyright risk, established the ICP copyright risk communication validity model, and verified it through the empirical analysis. [ Result/Conclusion] The results show that the content of the research has good usability. According to the results, the paper puts forward the suggestions to improve the effectiveness of the network content provider＇s copyright risk communication.