岳西特色农产品品牌发展模式提升策略研究

Research on the Upgrade Strategy of the Brand Development Model of Special Agricultural Products in Yuexi County

特色农产品地域品牌发展程度对于县域经济发展至关重要。岳西县有特色农产品资源丰富,品种繁多,品质优良,品牌发展迅速。品牌发展中仍然存在着缺乏品牌长远意识、仓储冷链物流发展滞后、农产品精深加工不足、品牌管理混乱、品牌营销缺乏创新等不足,应该制定符合岳西农产品品牌发展模式的策略,提升其品牌价值。

The regional brand development degree of special agricultural products is crucial to the development of county economy. Yuexi County is abundant in special agricultural products with wide variety and good quality.In the course of rapid brand development,there still exist the insufficiencies as the lack of long-term brand consciousness,the delayed development of warehouse cold-chain logistics,the lack of highly and deep processing of agricultural products,the confused brand management,and the lack of brand marketing innovation,etc. To promote the brand value,the strategies should be formulated in accordance with the brand development model of Yuexi agricultural products.