高校图书馆引入众包的SWOT分析及推广策略

SWOT Analysis and Promotional Strategies of Applying Crowdsourcing in University Libraries

针对高校图书馆引入众包进行了SWOT分析,详细分析了高校图书馆引入众包的优势、劣势以及面临的机遇与挑战。为发挥优势、克服劣势、利用机会以及规避威胁,探讨了未来高校图书馆引入众包的推广策略。

This paper analyzed library＇s advantages and disadvantages as well as the opportunities and challenges comprehensively by using SWOT analysis method. In order to give full play to the advantages, overcome the disadvantages,take the opportunities and avoid the threats, the promotional strategies of applying crowdsourcing in university libraries were discussed.