摘要
快时尚文化已经渗透入服装、饰品、饮食、家居等各个行业,其中最令人瞩目的不得不说是引领了快时尚旋风的ZARA、H&M等服装品牌。消费者多被快时尚品牌以大牌的设计、亲民的价格、以及多样的款式所打动。快时尚模式下的服装品牌及产业得到了快速发展。通过对服饰快时尚化的研究分析,探索我国箱包品牌能否在快时尚的销售模式下,结合自身产业特点,进行快速发展,为箱包行业找到新的突破口。
Fast fashion has been very popular in various fields like garment industry, accessory industry and catering industry. When talking about fast fashion, clothing brands, such as ZARA and HM which are the leader in fast fashion brands, come to our minds in the first place. Customers are attracted by fast fashion brands for their fashionable design,low prices and various styles. Because of fast fashion, clothing brands like ZARA, HM are highly developed. Compared to garment brands, bag brands are in different situation. Whether bag brands could take the advantages of fast fashion to find a new breakthrough for bag industry, combining with their own characters, is still under discussion.
出处
《皮革科学与工程》
CAS
2016年第6期53-56,共4页
Leather Science and Engineering
基金
四川大学大学生创新创业训练计划一般项目
关键词
快时尚
箱包产业
可持续发展
fast fashion
bag industry
sustainable development
