基于“互联网+”的健身产业创新与体育消费促进

Health-keeping Practice Innovation and Sports Consumption Promotion Based on internet

随着全民健身上升为国家战略,政府倡导群众参与体育活动,培育健身消费市场。首先分析"互联网+"对健身服务产业创新的支撑;其次,讨论基于"互联网+"的可视化、社交化、游戏化和数字化环境,培养运动习惯的机理;最后,阐述互联网健身企业创新服务模式,增加多元化的健身环境,在家庭、酒店、公司和小型健身房提供健身服务。

The public health-keeping has become the national strategy and the government advocate the public sports development and nurture the health-keeping market in China.The paper analyses the internet＇s supports to the health-keeping service industry innovation,discusses the visualized,socialized,gamelike and digital environment created by internet and expatiates on the innovative service model of the online health-keeping enterprises.The paper proposes to provide varied sports practicing environment and provide services for family,hotels,companies and small gyms.