肇庆市食品饮料企业发展的问题及对策研究

Problems and Countermeasures of Food&Beverage Industries Development in Zhaoqing

食品饮料企业的进入门坎和技术壁垒较低、替代性很强,导致该行业竞争非常激烈。肇庆市食品饮料企业存在规模小、产值低、品牌价值不高等多方面的问题,为解决这些问题,必须抓住机遇,通过研发、创新产品等方式捕捉更多差异化商机。可以通过供给侧改革,提供更多健康、绿色、原生态的产品,以及可以通过"互联网+"等方式,来降低原材料成本和物流成本,提升食品饮料企业的竞争力。

Strong competition exists in Food Beverage industry,deriving from the low entry and technical thresholds,coupled with its high substitutability.There are many problems in Zhaoqing＇s FoodBeverage industry,such as small scale,low output and brand values.To solve these problems,more differentiated business opportunities must be captured through RD and product innovations.More health,green and original products should be supplied via supply-side reform.In addition,various ways＂such as Internet＋＂can be used to reduce raw material and logistics costs,which would enhance competitiveness in Zhaoqing＇s Food Beverage industries.