基于乐活理念的武汉赏花经济品牌发展策略

Brand Development Strategy of Wuhan Flowers Economic Based on the Theory of Lohas

近几年,赏花旅游正以其独特的旅游资源和体验价值成为拉动地方经济增长的新引擎。武汉市赏花资源丰富,赏花经济发展前景广阔,但是瓶颈突出。基于乐活理论,分析乐活理念下赏花经济的含义,并结合武汉市赏花旅游发展存在的诸多问题,从资源整合、产业链延伸、宣传推广、服务设施完善、旅游产品开发及景区生态保护等方面,提出武汉赏花经济品牌发展的路线与战略,以期推动武汉的赏花经济做大做强。

In recent years,flowers tourism is stimulating local economic growth on its special tourism resources and experience value.Wuhan city has the varieties of flowers resources and good broad prospects on economic development.However,the bottleneck about it is very evident.Therefore,this article firstly analyzed economic meaning of the flowers on the theory of LOHAS.Then,it referred major problems occurs in Wuhan flowers tourism progress.Finally,it dealt those issues with the integration of resources,industrial chain,improving the promotion,services,tourism product development and ecological protection to make Wuhan flowers economic more prospe rous.