国际化动因、经验与进入模式的关系研究

An empirical study of the relationship between internationalizing motivations,experiences and entry mode

本文基于企业国际化"跳板"观点,通过对具有对外直接投资的民营企业进行分析,检验了国际化动因(市场、战略资产和制度)对进入模式的影响,以及创始人国际经验的调节作用。研究发现:虽然本文在市场动因方面支持"跳板"观点,但在制度动因上得出相反结论,对战略资产动因的分析也未得到支持;与"跳板"观点不同,创始人国际经验不利于企业提高进入模式的水平,而且可以弱化市场动因对进入模式的影响。最后本文进行了针对性讨论。

Based on the springboard perspective, this paper focuses on Chinese private corporations with FDI and analyzes the effects of internationalization motivations （market- seeking, strategic asset- seeking and institution- seeking） on entry mode, as well as the moderating effects of the founder＇s international experience between motivations and entry mode. The results show that although springboard perspective is supported by market- seeking, it is negatively supported by institution -seeking, and the analysis on strategic asset - seeking gets no support to springboard perspective; unlike the springboard perspective, the international experience of founders has negative effects on the level of entry mode, and weakens the effects of market - seeking on entry mode. Relevant researches and practical implications are discussed in this paper.