大众传播模式嬗变对喜剧艺术发展的影响与引领

The Evolution of Mass Communication Mode and Its Influenoe on the Development of Comedic Art

喜剧艺术在中国城市化进程日益突显的态势中出现了井喷式的发展。大众传播成为推动喜剧艺术繁荣的助力器。自媒体、互联网时代的来临彻底颠覆了拉斯韦尔的单向传播模式,网络、通讯平台使媒体与大众进入了双向行驶的快车道,进而形成了整体互动的传播模式。媒体作为独立自主的传播组织需要运营,更需深化"守门人"职责,不仅依据媒体从业者个体的判断,更来自媒体单位对受众价值的判断和把握。媒体在培养群众文化自信、弘扬民族精神、引领受众审美观念等方面具有重大的社会责任。

Comedic art develops rapidly in the process of urbanization, which becomes phenomenal increasingly. Mass communication becomes the facilitator of comedic art. The coming of ＂we-media＂and Internet has totally changed Lasswell＇s one-way communication mode. The Internet and communication platform take the media and the public onto the fast bidirectional lane, and then form a communication mode of overall interaction. The media, as independent communication organizations, need operation. Furthermore, they deepen the duty of＂gatekeepers＂. It not only depends on the individual judgment of the practitioners of media but also comes from the judgment and appraisal of media organizations about audiences＇ values. The media have significant duties in many aspects, such as cultivating public cultural confidence, carrying forward the national spirit and leading the aesthetic standards of audiences.