中国传统图腾文化在现代招贴设计中的运用——以凤图腾为例

On Application of Chinese Traditional Totem Culture in the Design of Modern Poster: A Case of the Totem Phoenix

中国拥有几千年的悠久历史,形成了诸多优秀的传统文化,而图腾文化是中国传统文化的重要组成部分。图腾文化经过几千年的不断发展、融合,成为了独具东方色彩的文化特色,是中华民族儿女几千年的智慧结晶。凤图腾文化不断演变,由凤的形象被神化,到美化,再到理念化。由从前的神灵迷信到精神文化的不断升华,凤图腾文化在不断完善、发展中,成为了民族吉祥符号之一,成为了美好情感的载体。文章以凤图腾为例,探索凤图腾文化的起源与发展历程,分析中国传统图腾文化在现代招贴设计中的作用,对发展中国特色的招贴设计提出建议。

In the long history of several thousands years, China has developed many excellent cultures, among which is the Totem culture. The culture has developed and intermingled into an unique oriental culture, which is the widom cristallization of Chinese. The Phoenix totem has been evolving, which has been deified, beautified and thenconceptualized from the image of Phoenix. It has been ascending from the ancient superstition to the spirit culture and has been perfected into the Chinses auspicious symbol, which is a carrier of good feeling. This paper discusses the Phoenix totem concerning about its origination and history and analyzes the functions of Chinese Totem culture in the design of modern posters and then gives suggestions to the poster design with Chinese characteristics.