浅析传统元素在包装设计中的应用

Analysis on the Application of Traditional Elements in Design

经过几千年的历史沉淀的中国传统元素,在现代设计中因其独特悠久及特有的古朴气息而被广泛应用。文章通过介绍剪纸、年画、书法以及国画等中国传统艺术,来讲述中国传统文化的艺术特点。中国传统元素在包装设计的应用,主要体现在传统包装形式、传统装饰图案、传统包装材料及传统装饰色彩等方面,现代设计师对传统元素进行了一系列合理而有针对性的借鉴与改造,在设计理念方面要在继承的基础上宣扬发展,设计元素方面也要在借鉴的基础上进行创新。

Traditional Chinese elements, after thousands of years of history, modern designers because of its unique ancient an d unique ancient atmosphere and is widely used. This paper introduces the paper cuts, paintings,calligraphy and Ch inese traditional arts such as painting, to talk about the artistic characteristics of Chinese traditional culture. Applicati on of traditional Chinese elements in the design,mainly reflected in the traditional forms and traditional decoration pa ttern,color and other aspects of traditional packing materials and traditional decoration, modern designer by properl y targeted on the traditional elements of a series of reference and transformation, designed to promote developmen t on the basis of inheritance,design elements but also on the basis of innovation.