低价不低相——基于岳王神力酒的品牌包装设计研究

Low Price with Good Packings,Study on Brand Packaging Design Based on the Yuewang Power Wine

一直以来,低价酒包装受制于成本与市场等因素的影响,其视觉形象普遍缺乏美感与设计感。因此,根据目前市场在售的低价酒包装现状,文章认为,让低价酒成本控制与设计美感兼备势在必行。文章以《岳王神力》低端酒包装设计为案例,分析如何针对特定人群的消费心理进行包装设计,以及如何以控制生产成本为基础,设计更具品牌美感的包装。

All the time, the packing design of the low price wine is usually lacks of beauty subject to the budget and other market factors. The current low price wine on sale may give us the impression that it＂ s impossible to balance beauty and budget on low price wine.This situation broughts to the designers both higher requirments and challenge at the same time.The article take the low price wine as a breakthrough point, taking the brand of Yuewang Shenli wine for example, try to explore how to design a brand packing with more beauty and at a lower cost.