基于文化资源的区域形象体系构建初探

The Study of Reginal Image Structure Based on Cultural Resources

区域形象是区域文化软实力的集中表现,构建科学合理的区域形象能够有效提升区域的影响力与竞争力。文化资源作为区域历史进程中保存下来、具有独特性与地域性特征的文化印记,是区域发展的智慧结晶与精神财富,也是区域形象构建的文化根基。文章提出基于文化资源构建区域形象体系的重要性,即可通过区域形象体系构建实现对区域文化资源的保护与利用,推动区域文化资源的创新与发展,并分析了文化资源与该体系中5个子系统的构建关系。

The regional image is the concentrated expression of regional cultural soft power, to construct a scientific rational image of the region can effectively improve both the reginal influence and competitive strength of the region, Cultural resources is preserved through historical process as the cultural imprint, with its unique reginal characteristics, is ~th the wisdom and spiritual wealth of reginal development, b~ also the foundation structure of its reginalimage, This article suggested the importance of creating a reginal image based on its culture resource, It provided protection and utilization of its reginal cultural resources, promoted the innovation and development of its reginal culture resources, also analyzed the structure relationship between cultural resources and its 5 subsystems of regional image system based on culture resources.