摘要
文章依据产品整体概念的分类及其在艺术领域的运用将国产大制作电影产品整体概念划分为核心产品、形式产品及延伸产品三类,并结合国产大制作电影的特征及艺术作品构成因素层次,对国产大制作电影产品整体概念的内容进行了具体阐释,为国产大制作电影的大营销提供帮助。
Total product concept of Chinese blockbuster art is divided into core product,form product and extend product on the basis of the classification of total product concept and its use in the field of art in the paper.Combined with the characteristics of Chinese blockbuster art and structure of art works,the paper analyzed the concrete content of Chinese blockbuster art＇ s total product concept,which offers help for marketing.
