考察法在民办高校广告学专业教学中的应用

Application of Investigation Method in the Teaching of Advertising Specialty in Private Colleges

针对广告行业与市场随着新技术的出现快速变化更新,而广告专业人才培养面临着要适应行业特点,以不变应万变的问题(不变:一届培养方案四年不变。万变:瞬息万变的新理念、新科技、新技术、新媒体、新行业形态的产生)。考察法在民办高校广告学专业课程中的应用,既符合了民办高校紧密结合市场需求办学的出发点,又满足了国家对应用技术型本科高校人才培养的基本要求。为广告学后续专业课程设置、人才培养方案制定、培养模式的适用性、第二课堂如何围绕培养目标开展提供了依据。本文供民办高校广告学专业参考。

In this paper,the advertising industry and the market with the new technology of rapid changes,and advertising professional talent training facing to adapt to industry characteristics,in constant changes（constant：a session of training program for four years unchanged.The status quo：the changing of new ideas,new technology,new technology,new media,new industry forms）.Method to study in private colleges and Universities advertising professional courses is not only consistent with the private colleges and universities closely combined with the market demand for schools starting point,but also to meet the basic requirement of countries,the application type undergraduate colleges and universities talent training.It provides the basis for the follow-up professional curriculum,the development of talent training program,the applicability of the training mode,and the second classroom teaching.This article for the private university advertising professional reference.