个人信息安全与隐私保护的实证研究——基于创新扩散理论的大数据应用视角

An Empirical Study on Personal Information Security and Privacy Protection:From the Perspective of Big Data Applications Based on Innovations Diffusion Theory

随着信息技术、通信技术、互联网技术的快速发展,"大数据"已逐渐渗透到社会的各个领域,深入到人们日常生活的方方面面。近五年来,针对大数据的学术研究成果越来越多,整个社会对大数据的认知度和关注度越来越高。大数据作为一种创新应用,已从其创新扩散的增长期步入到成熟期。然而,互联网与大数据应用引发的个人信息泄露问题日益凸显,个人信息安全与隐私保护逐渐备受关注和重视。大数据应用必须关照人性、关注人的需求满足,才能实现这一创新应用的健康、良性、可持续发展。

With the rapid development of information technology,communication technology and Internet technology,big data has gradually penetrated into all areas of the society,and also,all aspects of people’s daily life.In recent five years,there are more and more academic research results about big data.The awareness of big data of the whole society is rising and more and moreattention is being paid to it.As a kind of innovative application,big data is transitioning from its diffusion growth period to maturity period.However,people are facing the increasingly serious privacy leak problems,which caused by the application of Internet and big data.More and more people are concerned on personal information security and privacy protection.People who carry out the applications of big data should pay more attention to humanistic care,and try best to meet the needs of people,so can it lead this innovative application to a good future with healthy and sustainable development.