传统媒体与新媒体融合式营销研究——以酒店微信营销为例

On Integrating Traditional and New Media Marketing——Taking Hotel Marketing through WeChat as an Example

文章以酒店微信营销为例,分析了现阶段微信新媒体在我国酒店企业市场营销等方面的应用,对酒店微信营销的弊端进行剖析,提出与传统媒体在品牌、内容、产品销售及体验方面的融合式营销策略。

This paper analyzes the application of Wechat in hotel marketing before expounding its weaknesses and proposing its integration strategies with traditional media in brand, contents, product sales and experiences.